[Leica] What are the rumours around Leica and Photokina? WAS : Leica annual report

[hopsternew at gmail.com (Geoff Hopkinson)]

Well I did say that was simply my guess (and I've just been trying to
contribute facts as I understand them not argue any opinions). Obviously
Leica Camera disagrees with you on what was the best product to bring to
market. I'm just glad that they seem to be doing well and are back in the
black. I really like their products and wish them well.

For whatever its worth they are including some professional (German)
photographers in their marketing campaign. My impression is that their brand
visibility is pretty good currently (based around the M9 especially).
Facebook, blogs, twitters, celebrities, fashion and lifestyle magazines and
television, whatever, are all part of their persona now.I'll leave it at
that then.

Cheers
Geoff
http://www.pbase.com/hoppyman


On 6 August 2010 08:08, <grduprey at mchsi.com> wrote:

> If indeed their expectations for the S2 are fewer than 5000, then why did
> they bother to make it?  Seems like a run of R10's of the same number would
> have been more fruitful, and they squashed it for the same production
> expectations.  Granted, Leica has never been known for making logical
> decisions on what products to produce.
>
> Cheers,
> Gene
>
>
> ----- Original Message -----
> From: "Geoff Hopkinson" <hopsternew at gmail.com>
> To: "Leica Users Group" <lug at leica-users.org>
> Sent: Thursday, August 5, 2010 4:09:17 PM GMT -06:00 US/Canada Central
> Subject: Re: [Leica] What are the rumours around Leica and Photokina? WAS :
> Leica annual report
>
> Frank whatever the number, their partner who produced them is no longer
> their partner and there was insufficient demad for a new run of sensors
> from
> the supplier so they are just gone. Obviously there are no cameras and
> lenses for them either. My guess on the S2 is that their expectations are
> much lower than 5,000 units.
>
> Cheers
> Geoff
> http://www.pbase.com/hoppyman
>
>
> On 6 August 2010 00:00, <red735i at earthlink.net> wrote:
>
> > First time I have heard that number..... 5000 is a pretty successful
> number
> > for Leica....you would have thought they would habve understood what that
> > meant.....and made appropriate plans.....
> >
> > 5000 may be a first goal for the S2.....I would think it was successful
> if
> > they sold that many....
> >
> > Note:  5000 cameras at 3 lenses per camera = 15000 lenses.  @ 5K each,
> that
> > is $75,000,000.  Assume they sold that many a year.....If they are
> shipping
> > 100 M9's a day, that is $700,000 per DAY in revenue.... The S2 is a 1% or
> > less number....
> >
> > Yes, I know Leica does not get to keep the whole retail revenue
> stream....
> > just make appropriate corrections in your mind....
> >
> > Frank
> >
> >
> > 5000 units had been manufactured. Sounds
> > >plausible to me?
> > >
> > >All the best from the south of France!
> > >
> > >Tarek
>  >  >
> >
> > _______________________________________________
> > Leica Users Group.
> > See http://leica-users.org/mailman/listinfo/lug for more information
> >
>
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