Archived posting to the Leica Users Group, 2010/08/05
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]I'm in the middle of a translation of Corporate Image/Corporate Design guidelines, and there's a section about how they want their catalogue photography shot. They want it done with a view (monorail) camera with a Hassy/Imacon back at 38 MP - and even mention a Sinar as their preferred studio equipment. A lot of the S2 cameras are being sold in Russia to the nouveau riche and quite a few in the Middle East, like to some sheikh who wants to take snaps of his falcons. If I were Leica, I wouldn't care less about WHO is buying them as long as the money keeps pouring in, and celebrities showing off Leica gear are going to be more familiar to the classes they move in than some award-winning professional photographer they've probably never heard of. If you manufacture something expensive, one of the best marketing options is to make it attractive to people who have the ready cash, no matter whether it's a car or a camera. Cheers Douglas On 06.08.2010 00:46, Philip Forrest wrote: > Yeah, you don't see any of the big photographers out there who keep a > Leica in their toolchest using it. If they shoot Leica, they have an > old M6 (Bruce Gilden, Platon, Eggleston) and if they are shooting > digital, they have full frame Nikons or Canons or Hasselblads (film > too). > Now, Seal, Bono, the Pope, David Beckham, whoever else may be a big > celebrity, they are better at using Leicas as jewelery and showing off > how good the camera serves as a fashion item, but those aren't working > photographers, they are hobbyists who can afford Leica. > > Phil Forrest > > > On Thu, 5 Aug 2010 18:36:35 -0400 > Tina Manley<images at comporium.net> wrote: > > >> No, Leica prefers to show celebrities using the camera. They seldom >> use professional photographers in their ads. >> >> Tina >> >> On Thu, Aug 5, 2010 at 4:53 PM, s_gregory1<s_gregory1 at mac.com> wrote: >> >> >>> You would think if any of the pros that are world renowned are >>> using the camera, that Leica would be jumping all over to have >>> photos released. >>> >>> Scott >>> >>> >>> >>> > > _______________________________________________ > Leica Users Group. > See http://leica-users.org/mailman/listinfo/lug for more information > >