[Leica] How much should I charge for this use of a photo?

[mark at rabinergroup.com (Mark Rabiner)]

> A practical answer.... not a pro's answer.
> 
> Restating the question.....
> You are not a pro or you would not have asked the question.  YOu would have
> known the answer for a pro.
> 
> You have someone you work with or who is a friend.  This person likes one 
> of
> your photographs.  Enough that he wishes to put it on a thank you note card
> for his business.  The person will make about 100 cards.  You wish to know 
> how
> much to charge him.
> 
> Let's look at the options......
> Value:
> Do what Tina said and find out how much a pro would charge for one time
> licensed rights.
> Pick a number out of thin air and try to charge that much.
> 
> Seems like Tina's approach is the winner.  Now you know the "value" to a 
> pro
> for rights.
> 
> The person will make 100 note cards.  How much will he spend on printing?
> Maybe $500?  Maybe ( in todays Internet enabled printing world) $100?  How
> much do YOU feel your intellectual property rights are worth to someone
> compared to the total cost of the project?  10%?  25%?  ( in dollar terms,
> somewhere between $10 and $125).
> 
> You have stated this person is a friend or colleaque.  So the relationship 
> is
> not based on your taking pictures for hire for him.....  And I can tell 
> that
> you are very touched by this opportunity to have your work shown off, and
> appreciative of his intents.
> 
> Now you must approach him to get your cash.....  You have 4 numbers....
> Agency fee; $10; $125; some other number.
> 
> So you have the dimemma...... get maybe $10 in cash and possibly piss off a
> friend or wreck a business connection OR give him the rights for free and 
> bind
> your relationship further......
> 
> Seems pretty straightforward to me.......  Limit the exposure, GIVE him the
> rights, ask him to buy you lunch.
> 
> PS: Nice photo..... very nice mood.
> 
> Frank Filippone, not a brain surgeon.
> 
> I made and distributed some photo greeting cards from Paris to friends and
> colleagues.  Now one of these folks is interested getting a picture that I
> used, for his business thank you cards.  He would like to purchase the use 
> of
> the picture to have a printer make 100 or so small (~4" x 5")cards.  He 
> will
> arrange for the printing. Do you have any idea what I should charge for 
> such a
> use. I have never sold photos for this use before. What should the 
> agreement
> specify about how long it can be used, etc.?
>> 
>> The picture is below
> 
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For sure listen to Tina. Or Frank.
Listen to your inner capitalist. Screaming to get out.

[Rabs]
Mark William Rabiner