[Leica] NYTimes.com: The Do-It-Yourself Economy

[jayanand at gmail.com (Jayanand Govindaraj)]

George,
Can you not publish something like this from the assignment?

http://www.brooksjensenarts.com/made_of_steel/mos.htm

Cheers
Jayanand


On Tue, Dec 15, 2009 at 10:59 AM, George Lottermoser <imagist3 at 
mac.com>wrote:

> Also (hopefully) true Doug.
> And I've already responded how my efforts with the blacksmiths have
> developed positively.
>
> Yet, I see the trend moving towards "good enough"
> and away from "we need the best."
>
> The examples in the article: stock photos and footage for a couple dollars,
> voice overs for ten or thirty dollars.
> Back in the day - voice overs, photos, and footage meant royalties for the
> talent for the life the spot.
>
> Part of this is because the current technology does deliver "decent"
> results with far less skill and effort.
> Drawing a fine line of a specific width with a rapidograph pen required
> skill;
> as did reading light and color temperature meters and actually focusing a
> camera and knowing the DOF.
> Auto white point, and auto focus in a decent P&S camera or drawing a line
> in Illustrator - not so much.
>
> There will always be those who know and care about truly professional
> results.
> But I think that they're a smaller group than they once were.
> Four of my (once major) clients have moved design, copy writing and
> photography "in house;"
> where for previous decades that was all ad agency and free lance work.
> There are also many more people going after the work in every market.
>
> Again - no complaints - just the way it is (or appears to me).
>
>
> Regards,
> George Lottermoser
> george at imagist.com
> http://www.imagist.com
> http://www.imagist.com/blog
> http://www.linkedin.com/in/imagist
>
> On Dec 14, 2009, at 10:51 PM, Doug Herr wrote:
>
>  George I believe that in time this will be part of the up side.  Along
>> with teaching in-house skills you can illustrate how much it work takes to
>> produce top-quality results.  Not all in-house staff (I bet very few) will
>> be willing to put that much work into the photos.  You can show them that
>> superior results are possible and that you can deliver those results.  
>> Some
>> day they will need your superior photos.
>>
>
>
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