Archived posting to the Leica Users Group, 2007/07/29

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Subject: [Leica] PAW - going for Avedon light
From: s.dimitrov at charter.net (slobodan dimitrov)
Date: Sun Jul 29 12:38:09 2007
References: <C2D256ED.62098%mark@rabinergroup.com>

'Avedon light' used to refer to passport, or id tag, portrait lighting.
Now it is considered fine art lighting.

s.d.


On Jul 29, 2007, at 11:38 AM, Mark Rabiner wrote:

>> Catching up with PAWs.
>>> From a recent  vacation.
>> I am still obsessed with Avedon light.
>> I thought this was getting somewhere.
>>
>> http://tinyurl.com/3dyuvo
>>
>> Eric
>>
>
> White unsmiling faces do not an Avedon make.
>
> Avedon shot in the studio with a medium white umbrella an assistant  
> would
> hold on a boom about 6 feet in front of the model as they moved  
> around the
> Cyclorama keeping it at the same distance in front of the subject.
> His main look is this but of course he shot on location too.
>
> Outdoors I'm not sure in his later work if he used reflectors or  
> not like
> many do know I think maybe he didn't from the shots if seen of his  
> shoots.
>
> But I've never heard of "Avedon light" and I've read pretty much  
> anything
> written in English written about Avedon or by him  for 3 or 4 decades.
>
> I've heard the term "Strand Light" batterered about as in PAUL  
> STRAND as in
> the light before a rainstorm (yellow) which looks like the light in  
> the
> beekeeper shot maybe. It was shot on the shady side of a barn with a
> seamless tacked to the wall.
>
> Avedon over exposed slightly and over developed by quite a bit his  
> PLUS X
> and had his printers print his faces hot. Making sure they "pop". Such
> printing of faces is a very common approach in the past decades and  
> is the
> way I print. I don't think the movable boom with an umbrella was his
> concoction either. He probably learned it in the merchant marines  
> where he
> learned photography and from Brodovitch when he started out.
>
> What I'm seeing here is an over exposed shot of a boy on a beach.
> And just printed or presented way way light.
>
> What the light was like at the location we'd not know as much  
> information is
> whited out in the post processing.
>
> Another term for this is "Salon Printing". A bit lighter than  
> Avedon prints
> perhaps.
>
>
>
> Mark William Rabiner
> Harlem, NY
>
> rabinergroup.com
>
>
>
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In reply to: Message from mark at rabinergroup.com (Mark Rabiner) ([Leica] PAW - going for Avedon light)