Archived posting to the Leica Users Group, 2006/12/15
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]I have followed the different opinions and in my opinion, if you want decrease the price and you can't do it, you can always offer a gift for the purchasing of a Leica, I don't know what ...(a Leica or a Photography book, accessories...) But I'm sure you can find something attractive for your customers. Saludos desde Barcelona Luis -----Mensaje original----- De: lug-bounces+luisripoll=telefonica.net@leica-users.org [mailto:lug-bounces+luisripoll=telefonica.net@leica-users.org] En nombre de Neal Friedenthal Enviado el: jueves, 14 de diciembre de 2006 6:46 Para: lug@leica-users.org Asunto: [Leica] In Shock The photo retail business is the most rediculous business to gwet into, as it seems to be a sin to make a decent profit. On Canon amd Nikon, which are by far the most popular makes, it is impossible to sell for more than $100 over cost and are usually sold for less than $50 over cost. You can't stay in business for long on that type of profit margin. We have to sell some cameras at cost and try to make some profit on accessories such as memory cards, cases, filters, and batteries. I work part time for Le Camera in New Jersey and we are trying to hang in there but it is not easy. The only cameras that we do make a decent profit on, a bit over 10%, is Leica and that is only because to get a dealership with them you have to sign a contract that requires that you sell no lower than their "minimum selling price" which is why everyone's price is the same on Leica equipment. The small independent camera shop is a dieing breed and it is the consumer who is killing it. BTW we have more used equipment than we know what to do with, how about a nice Nikkormat FTN with a 50mm f1.4 Nikkor for $125..... _______________________________________________ Leica Users Group. See http://leica-users.org/mailman/listinfo/lug for more information