Archived posting to the Leica Users Group, 2005/08/24
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]That is why I said "by consumers defined/desired quality", Mark. > From: Mark Langer <langeratcarleton@gmail.com> > Reply-To: Leica Users Group <lug@leica-users.org> > Date: Wed, 24 Aug 2005 16:09:28 -0400 > To: Leica Users Group <lug@leica-users.org> > Subject: Re: [Leica] Canon Introduces 2 new digital SLR's > > Which is why Beta won over VHS. :-) > > Mark > >>> Canon isn't winning simply >>> because of advertising and PR, they're winning because they Canon's are >>> delivering the quality images. >> >> In mid to long term, brands are ONLY winning because they deliver a by >> consumers defined/desired quality. >> It's up to marketing to understand their consumers and either develop what >> they want, or what they (might) need. Which is not the same as creating >> artificial needs. >> And it's up to advertising to communicate the above in an effective way. >> That is the way it works. Not vice versa. >> >> >> >> _______________________________________________ >> Leica Users Group. >> See http://leica-users.org/mailman/listinfo/lug for more information >> > > > _______________________________________________ > Leica Users Group. > See http://leica-users.org/mailman/listinfo/lug for more information >