[Leica] Car Prices

[creativevisions at verizon.net (Michael J Herring)]

I disagree entirely. I work for the company. I also enjoy driving manual
transmission vehicles and have driven them for over 30 years.
Unfortunately,
Mercedes would be out of business if they only produced manual
transmission
vehicles for the people with sufficient income to own a Benz.
It is all about luxury and these folks do not want to have to shift or use
a
clutch.

AND by the way, Mercedes-Benz could teach Leica an awful lot about
successful marketing strategies!

Mike
----- Original Message -----
From: "Marc James Small" <msmall@aya.yale.edu>
To: "Leica Users Group" <lug@leica-users.org>
Sent: Friday, June 03, 2005 8:42 PM
Subject: [Leica] Car Prices


> At 08:26 PM 6/3/05 -0400, Michael J Herring wrote:
>>I don't see Mercedes-Benz adopting this practice. They are quite
>>competitive
>>with the Japanese luxury car manufacturers.
>
> You have this absolutely backwards.  The Japanese luxury-car producers
(if
> anyone here has ever driven or rode in one of these excesses to good
> taste,
> I suspect that we would all agree that these are only "luxury" cars by a
> gross extention of the term, but that is is a discussion for a different
> day) figure out the price point for Mercedes and then rig their own
prices
> a tad under that level.  Mercedes pricing drives the market, for reasons
> which escape me:  who would pay that kind of money for an automatic
> transmission car?  Automatic transmissions are for the sort of folks who
> ought not to be granted driving licenses.
>
> If Mercedes is seeking this market, I would suggest that they produce a
> market-entry $9,999 vessel for my welfare-class clients, all of whom are
> riding about in rusted-out '76 Continentals and who are anxious to
upgrade
> to a newer vehicle, the sole requirement being that they cannot stay off
> drugs long enough to shift a gear.
>
> I'll stick with my '84 Audi 4000S.  There is one problem with this car:
> you have to THINK while you operate it.  That really is a problem with
> most
> USian drivers.
>
> Marc
>
> msmall@aya.yale.edu
> Cha robh bàs fir gun ghràs fir!
>
> NEW FAX NUMBER:  +540-343-8505
>
>
>
>
>
> _______________________________________________
> Leica Users Group.
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>


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