Archived posting to the Leica Users Group, 2005/03/14
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Its a global village. The internet will eventually break down traditional retailing models. Would it make sense for Leica to sell directly to its customers over the web? They could charge less than customers are used to, but make more. The first manufacturers in their field to do this will have a jump on their competitors, who will follow. Prices will then normalise at a new lower range. What is the point of a retailer for products like these? To snare new customers to the brand? To catch those well heeled impulse buyers? Retailers hardly ever have what Leica customers want in stock, and what they do have may have been played with, dropped, sold and returned, ... who knows? Perhaps all Leica have to do is unleash their importers or major retailers so that we can shop for new items from all over the world, as we do already for second hand or new gear at 'that place'. So what am I missing? Repairs? Easy - have a repair shop in each major country. Rick.