Archived posting to the Leica Users Group, 2005/01/17
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Interesting that when Nikon does something like this, it's a "Harvard MBA study for kindergartners," but when Leica does it it's brilliant marketing to their true base. (I'm thinking about the fact that the "O" knock off didn't exactly sell like hotcakes) ;-) The difference, of course, between Nikon doing something like this and Leica cranking out it's endless line of 'specials' is that Nikon can afford to break even or eat the loss - Leica can't. -----Original Message----- From: lug-bounces+bdcolen=earthlink.net@leica-users.org [mailto:lug-bounces+bdcolen=earthlink.net@leica-users.org] On Behalf Of Frank Filippone Sent: Monday, January 17, 2005 9:16 AM To: Leica Users Group Subject: RE: [Leica]New Nikon SP 2005 Limited Edition Introduced Duh! Double Duh! When you make a camera that sells a few 10K units a month, then try a retro job, tool up a completely new camera, where the entire production run is a few thousand units of a 50 year old camera, using obsolete (film) media, what does any rational manager expect? A promotion? This whole retro film camera thing is a Harvard MBA study for kindergarteners. Frank Filippone red735i@earthlink.net It's all new tooling that was made for the S3-2000 reproduction. They took quite a bath on it when the S3 didn't sell as much as they liked. _______________________________________________ Leica Users Group. See http://leica-users.org/mailman/listinfo/lug for more information