Archived posting to the Leica Users Group, 2004/09/20

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Subject: Digital M/Digital Rebel was Re: [Leica] Lost Faith in Leica
From: Jim at hemenway.com (Jim Hemenway)
Date: Mon Sep 20 14:00:50 2004
References: <006601c49f4c$23325ad0$6401a8c0@ccapr.com>

I agree BD, it's too bad that refusal to consume doesn't work with the 
unfairly high cost of prescription drugs.

Jim



B. D. Colen wrote:

> I know this is true, Frank. But it would seem there is a tipping point,
> beyond which R&D recovery becomes piracy - and beyond which consumers
> will cease to consume.
> 
> 
> 
> -----Original Message-----
> From: lug-bounces+bdcolen=earthlink.net@leica-users.org
> [mailto:lug-bounces+bdcolen=earthlink.net@leica-users.org] On Behalf Of
> Frank Dernie
> Sent: Monday, September 20, 2004 3:48 PM
> To: Leica Users Group
> Subject: Re: Digital M/Digital Rebel was Re: [Leica] Lost Faith in Leica
> 
> 
> I was questioning Scott actually, but to take your points the vast bulk 
> of the cost of a new product is the development and tooling. To remain 
> in business this has to be paid for out of the sale price. Typical mass 
> produced goods such as cars and hifi have a manufacturing cost about 
> 1/10 retail, ie 90% of what you may goes back to cover marketing, 
> engineering, tooling, distribution, profit etc..
> In the case of typical small market volume items it has to be more than 
> this because the market will be tiny. That is what Leica are up against 
> and I am surprised they can survive.
> Frank
> 
> 
> On 20 Sep, 2004, at 19:53, B. D. Colen wrote:
> 
> 
>>First off, Frank, I didn't say that I expected a digital M to be 
>>priced the same as a film M; I expect a digital M to come in somewhere
> 
> 
>>between $4500 and 7K - which is completely and utterly outrageous.
>>
>>There is no reason why a digital M should cost more - in fact it 
>>should cost less - than cameras such as the Canon EOS MKII, or the 
>>Nikon DX...In fact, the digital M should cost less as it doesn't have 
>>to provide autofocus, doesn't have to provide the matrix metering, 
>>etc. etc. And at this point the CCDs are, or can be, off the shelf 
>>items. Keep in mind the Epson R-D1 is selling for $2500 - same price 
>>as an M7. While there's no question it isn't built like an M 7, that 
>>does beg the question why an digital M couldn't come in at $3500.
>>
>>We've all gotten so used to paying caviar prices for Leica equipment 
>>that we sometimes begin to believe that the prices are justified. ;-)
>>
>>
>>
>>-----Original Message-----
>>From: lug-bounces+bdcolen=earthlink.net@leica-users.org
>>[mailto:lug-bounces+bdcolen=earthlink.net@leica-users.org] On Behalf 
>>Of Frank Dernie
>>Sent: Monday, September 20, 2004 2:33 PM
>>To: Leica Users Group; scott@adrenaline.com
>>Subject: Re: Digital M/Digital Rebel was Re: [Leica] Lost Faith in
>>Leica
>>
>>
>>I am curious how you think a digital M could be sold for the same 
>>price as a film M. Not only does all the R&D have to be amortised, but
> 
> 
>>where there is currently just a pressure plate there will have to be a
> 
> 
>>(very) expensive sensor and all the electronics to make it all work. 
>>Dream on! Frank
>>
>>
>>On 20 Sep, 2004, at 00:03, Scott McLoughlin wrote:
>>
>>
>>>Roger what B.D. said.  APS sensor at 6MP or so with
>>>good noise control at higher ISO (IMHO, 800 has to
>>>be very, very usable) is just fine.  Just let the customers get used 
>>>to the crop, tell them which lenses just won't work and get something
> 
> 
>>>out the door.  Hi megapix count is just a distraction, and full frame
> 
> 
>>>ain't gonna happen at anything but a stratospheric price point.
>>>
>>>I think by putting off an RF M for so long, Leica's just raising the 
>>>bar higher and higher for itself, setting up customers for an 
>>>eventual
>>
>>>let down. For digital, the product cycle has to more than one or two 
>>>designs per decade.
>>>
>>>RD-1 is a first data point in a digital M body. It's too pricey for 
>>>what it is, but it shows everybody that a company can get such a body
> 
> 
>>>out the door without moving heaven and earth or like heroics.
>>>
>>>FWIW, I believe the "price-point" for an APS sensor digi
>>>M is about what the film bodies cost today: $2,700 USD. Anything 
>>>more,
>>
>>>and only the collectors and fondlers will buy them.  At a much higher
> 
> 
>>>price than the current M's, Leica faithful shooters (and M newbies) 
>>>will buy M7's and MP's for shooting film, but go elsewhere for 
>>>digital
>>
>>>wants/ needs.
>>>
>>>Again, just IMHO. I guess we'll have to wait 2 years to
>>>find out :-)
>>>
>>>
>>>B. D. Colen wrote:
>>>
>>>
>>>>What would be the point? Quite simply the point would be to use them
> 
> 
>>>>with whatever crop factor is necessary. I can think of allot worse 
>>>>things than having the 35 Summilux ASPH morph into what might be the
> 
> 
>>>>world's best 50 mm lens. ;-)
>>>>
>>>>And don't put any money on the image quality of the digital M being 
>>>>any better than that of the Nikon D70 or the Digital Rebel. It's the
>>
>>build
>>
>>>>that sucks on those two, not the image quality.
>>>>
>>>>Oh, P.S.  Leica has not for years been the company we all so fondly 
>>>>remember as E. Leitz, and some of our memories of that company may 
>>>>be
>>
>>>>a bit too nostalgia clouded as it is.
>>>>
>>>>-----Original Message-----
>>>>From: lug-bounces+bdcolen=earthlink.net@leica-users.org
>>>>[mailto:lug-bounces+bdcolen=earthlink.net@leica-users.org] On Behalf
> 
> 
>>>>Of Jonathan Borden
>>>>Sent: Sunday, September 19, 2004 5:44 PM
>>>>To: Leica Users Group
>>>>Subject: Digital M/Digital Rebel was Re: [Leica] Lost Faith in Leica
>>>>
>>>>
>>>>
>>>>B. D. Colen wrote:
>>>>
>>>>
>>>>
>>>>>This just in from Mars:
>>>>>I would buy a digital M - IF it was price-point competitive with 
>>>>>Canon
>>>>>
>>>>
>>>>
>>>>>and Nikon bodies offering the same image quality. In other words, 
>>>>>if Leica produces a digital M for about $3K to 4K, that is 
>>>>>comparable in image quality, megp count, etc., to a Canon Rebel or 
>>>>>Nikon D70, I
>>
>>>>>wouldn't buy it. If, however, they produce a 10+ megp digital M 
>>>>>that
>>
>>>>>compares to the high end Canons or Nikons, I would indeed buy it.
>>>>>
>>>>>
>>>>
>>>>Amen.
>>>>
>>>>Of course if they made a digital M that was of the quality of a 
>>>>Digital Rebel then the company formerly known as E. Leitz will have 
>>>>entirely ceased to exist.
>>>>
>>>>My hope is that they are being properly anally compulsive and 
>>>>delaying the digital M until a 10mp+ sensor can be made that works 
>>>>well with the current crop of wide angle M lenses ... otherwise what
> 
> 
>>>>would be the point of a digital M?
>>>>
>>>>Jonathan
>>>>
>>>>_______________________________________________
>>>>Leica Users Group.
>>>>See http://leica-users.org/mailman/listinfo/lug for more information
>>>>
>>>>_______________________________________________
>>>>Leica Users Group.
>>>>See http://leica-users.org/mailman/listinfo/lug for more information
>>>>
>>>
>>>_______________________________________________
>>>Leica Users Group.
>>>See http://leica-users.org/mailman/listinfo/lug for more information
>>>
>>
>>_______________________________________________
>>Leica Users Group.
>>See http://leica-users.org/mailman/listinfo/lug for more information
>>
>>_______________________________________________
>>Leica Users Group.
>>See http://leica-users.org/mailman/listinfo/lug for more information
>>
> 
> 
> _______________________________________________
> Leica Users Group.
> See http://leica-users.org/mailman/listinfo/lug for more information
> 
> _______________________________________________
> Leica Users Group.
> See http://leica-users.org/mailman/listinfo/lug for more information
> 


Replies: Reply from bdcolen at earthlink.net (B. D. Colen) (Digital M/Digital Rebel was Re: [Leica] Lost Faith in Leica)
In reply to: Message from bdcolen at earthlink.net (B. D. Colen) (Digital M/Digital Rebel was Re: [Leica] Lost Faith in Leica)