Archived posting to the Leica Users Group, 2003/12/04
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]If this was the case then Leica would be rolling in dough. Unfortunately the reality of economy of scale is against Leica. How many 50/1.4s do you think Leica sells in a year, under a thousand, a couple of hundred? How many 50/1.4s do you think Nikon sells in a year? Maybe not the best example as everyone seems to be buying fast (sic) f/2.8 zooms these days. The fewer made means each individual component costs more. Add the more complex M lens cam and suddenly you are not raking in the dough even at Leica's high retail prices. John Collier On Dec 4, 2003, at 7:08 AM, Frank Filippone wrote: > Nikon et al charge around $200 for a 50F1.4 lens. Leica gets $2000. > Why? > Because we, the public, are willing to spend it for Leica optics. > Using > that same logic, and a bit of a stretch on the whereabouts of the lens > construction, this new digital camera should sell for $2K. > > It's all about marketing, not facts. - -- To unsubscribe, see http://mejac.palo-alto.ca.us/leica-users/unsub.html