[Leica] Kyle's PAW week 22

[Malcolm McCullough <MM4@mm-croy.mottmac.com>]

Kyle,

Very nice.

I liked your comment about taking advertising images and transforming them 
into the art world. I always thought that the ad people just stole ideas 
from the 'art world' and cooked them a little. Removed the subtlety, made 
them easier to consume. They wait a few years, of course, to give them time 
to creep into the collective subconscious and to be forgotten about - so 
that they appear to be attractively radical, yet aren't too radical to be 
rejected.

One of the more amusing adverts we have had recently was for Young's 
Brewery. Their symbol is a ram. The advert consisted of a Damien Hirst type 
person pickled in a glass tank with a proud ram looking on. DH is well known 
in the UK for having exhibited a pickled sheep.

That is a rather obvious case, most are less overt.

I'd write at greater length, though no greater sense, but after seeing your 
photos I must rush out to the shops for a long red wig and a self-timer 
gizmo.

I shall continue in the same manner as my earlier post today, and leave this 
post unf

Regards,
Malcolm