Archived posting to the Leica Users Group, 2000/09/03
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Great innovations like the Leica or the walkman are certainly not the result of "scientific" marketing by MBAs. That is for optimising. At work, our neighbour is a research firm doing consumer surveys. I often participate in their surveys covering anything from non-alcoholic beer, frozen pizzas, packaging etc.. They actually pay more per hour than I get on my main job, after German tax and social security! As such I am really impressed how much companies spend to get some very superficial data on consumer preferences. I am even more impressed by the bad taste of some product managers, as if they never eat, drink or use their themselves. They just apply their tools, doing airlines today and bananas (or dog food) tomorrow. But don't forget that almost the entire German optical industry, at least the part catering for the mass market, went down the drain, because of patriachic (patriachalic?) management, ignoring modern management tools and of course marketing. Hans-Peter