Re: [Leica] The lights are on...but nobody's home

[chucko@siteconnect.com (Chuck Albertson)]

Too true. I've had hard-core birdwatchers ask me "What kind of camera is
that?," and when I tell them it's a Leica, I get this response:

"Oh...the guys who make the binoculars! They make cameras, too?"

Chuck Albertson
Seattle, Wash.

> Give them a little more credit on knowing where there advertising dollars
> get results.  A sales rep once told me that they get several times the
> response for a fraction of the price of running a similar ad in Outdoor
> Photographer versus Popular Photography.  They do better advertising in
> periodicals targeted at advanced users rather than the more mass market.
As
> for Shutterbug, their readers are going for used bargains, not new
> equipment!  They would probably get more bang for the buck advertising
> Miniluxes in the Robb Report!
>
> Tom Schoifeld
>
> ----- Original Message -----
> From: "Ted Grant" <tedgrant@home.com>
> To: <leica-users@mejac.palo-alto.ca.us>
> Sent: Thursday, April 06, 2000 11:16 AM
> Subject: Re: [Leica] The lights are on...but nobody's home
>
>
> >
> >
> > > Dominique PELLISSIER wrote:
> >
> > > > But Leica has NOTHING new to show. Nothing new = no advertising.Try
to
> > > > communicate on the M6 : what slogan ? "Our M6 costs 2 times the
price
> of an
> > > > Hexar RF and has : no motor, no AE mode and a shutter which jumps as
a
> young
> > > > man only at 1/1000..."
> > > >
> > > > And on the R8 ? "without AF, without motor, but... for the price of
a
> N****">>>>>>>>
> >
> > Hi Dominique,
> >
> > Your right!  However, who cares!
> >
> > If you're a big share holder in Leica, then I can understand your
> > concern about the lack of solid  in your face advertising. But if you
> > don't have any other "shares than owning some Leica gear," I'd forget
> > the advertising concerns of a company you have absolutely no control
over.
> >
> > And let me say again.  You are quite right about the obvious lack of
> > advertising on the part of Leica.  Unfortunately it seems in the past
> > when they do some, its so mickey mouse stupid, one really has to wonder
> > at the complete lack of their understanding of the real world people who
> > use the leica camera.
> >
> > However, like I say, none of us have any control over the advertising or
> > lack thereof on Leica's behalf, so why do we in effect waste our time
> > writing about it or voicing concern.  I'd be much better off out
> > shooting than sitting here writing this note. And that's where I'm now
> > going! :)
> >
> > ted
> >
>
>
>