Re: [Leica] The lights are on...but nobody's home

["Tom Schofield" <tdschofield@email.msn.com>]

Give them a little more credit on knowing where there advertising dollars
get results.  A sales rep once told me that they get several times the
response for a fraction of the price of running a similar ad in Outdoor
Photographer versus Popular Photography.  They do better advertising in
periodicals targeted at advanced users rather than the more mass market.  As
for Shutterbug, their readers are going for used bargains, not new
equipment!  They would probably get more bang for the buck advertising
Miniluxes in the Robb Report!

Tom Schoifeld

- ----- Original Message -----
From: "Ted Grant" <tedgrant@home.com>
To: <leica-users@mejac.palo-alto.ca.us>
Sent: Thursday, April 06, 2000 11:16 AM
Subject: Re: [Leica] The lights are on...but nobody's home


>
>
> > Dominique PELLISSIER wrote:
>
> > > But Leica has NOTHING new to show. Nothing new = no advertising.Try to
> > > communicate on the M6 : what slogan ? "Our M6 costs 2 times the price
of an
> > > Hexar RF and has : no motor, no AE mode and a shutter which jumps as a
young
> > > man only at 1/1000..."
> > >
> > > And on the R8 ? "without AF, without motor, but... for the price of a
N****">>>>>>>>
>
> Hi Dominique,
>
> Your right!  However, who cares!
>
> If you're a big share holder in Leica, then I can understand your
> concern about the lack of solid  in your face advertising. But if you
> don't have any other "shares than owning some Leica gear," I'd forget
> the advertising concerns of a company you have absolutely no control over.
>
> And let me say again.  You are quite right about the obvious lack of
> advertising on the part of Leica.  Unfortunately it seems in the past
> when they do some, its so mickey mouse stupid, one really has to wonder
> at the complete lack of their understanding of the real world people who
> use the leica camera.
>
> However, like I say, none of us have any control over the advertising or
> lack thereof on Leica's behalf, so why do we in effect waste our time
> writing about it or voicing concern.  I'd be much better off out
> shooting than sitting here writing this note. And that's where I'm now
> going! :)
>
> ted
>