Archived posting to the Leica Users Group, 1999/02/10
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]This is from the current "British Journel of Photography" issue: It is nearly 10 years since the first digital camera was unveiled, and quite frankly the jury is still out amongst professionals. Rapid progress has been made in the enthusiast market, and estate agents and loss adjusters are increasingly using mid-range cameras for business applications. But where are the professionals, apart from photojournalists and the odd commercial photographer shooting pack shots, who are utilising digital photography through every stage of the production process? While many professionals are singing the praises of the Iris print, or putting images onto disk, or manipulating pictures using Photoshop or other available software programs, virtually no above-the-line advertising photographers, who are in a position actually to pay thousands of pounds for the digital backs and the rest of the accessories, are shooting digitally.Furthermore, many have no plans to do so for the foreseeable future. So what's the problem? Cost is, of course, a factor, particularly when they have already invested so much in traditional kit. Secondly, the image quality as yet is not as good as that of silver halide; "EVEN THE DIGITAL GURUS WHO PREACH THE ELECTRONIC GOSPEL ALMOST INVARIABLY SHOOT ON FILM WHICH IS THEN DIGITALLY RECORDED." Good pictures can be obtained digitally; for instance, still lives or portraits lend themselves to this approach, but for moving objects it is another story and the faster the object the harder it is to record it faithfully by means of a digital camera. Press photographers will disagree, but for newspapers speed of delivery is often the overriding factor rather outstanding image quality, and it is here that digital comes into its own. The rest of the profession will cross the floor when they are convinced that digital cameras can produce better results than anything else. The manufacturers argue that both the traditional and electronic systems can co-exist and work in conjunction... but they would say that. Realistically choices are going to have be made some time down the line, but when exactly? Over to the gurus on that one. BJP