Archived posting to the Leica Users Group, 1999/01/16
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]At 12:55 15/01/99 +0100, Erwin wrote : Now the typical magazine-contributor or journalist. He/she must produce x pages of editorial content per month about topics or products that are news in that period. (snip) Typically a contributor/journalist will spend at most a day or less on a product test. Remember he/she is paid per page. If you have to spend a full week for a serious analysis, but your editor gives you only two pages edtorial space, what do you do? A week labor is then just too much, so what happens is a let us see what we can do approach. >Erwin ###################### Yes and no. In France,we have some reviews which work with freelance journalists only. But we have also 2 reviews which work with salaried journalists :Réponses-photo and Chasseur d'images. The former belongs to the british group Emap ; the latter is a familial group. The strength of CI is there : owned by an independent group, with 100,000 subscribers and 500,000 readers, they can resist to pressures from announcers.They have credibility. For instance, Polaroid has never published an ad because CI had criticized too much a product.On the contrary, Contax advertises on in spite of a negative test of the G1.Very clever. BTW I read on the LUG :"PUBLICATIONS DO NOT ALWAYS AGREE WITH EACH OTHER. TESTS ARE NOT ALL THE SAME. COLORFOTO seems to place all German made lenses in the top spot!!! Chasseur D'Image seems to do the same with Nikon, and the list goes on " Allegation totally false for CI. Replace journalists by politicians, real estate agents ,etc and you have the same discourse. Dominique Pellissier