Archived posting to the Leica Users Group, 2013/06/27
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Larry Typed: Tina should remember that a picture printed in a magazine has been rephotographed one or more times to make the printing plates and is subject to the inherent limitations of the rotogravure or letterpress process. Quality is lost at each step. A river doesn't rise higher than its source. Compare the magazine or book picture with a first generation original to see what I mean.? ?Larry, it is not Tina's rule; her clients demand that level of image. It is precisely the reason that images undergo some loss that the agencies want that. Agencies also sell to diverse clients, and the end product might be used for anything but roto or letterpress. When I was doing interpretive work for museums and visitor centers, we bought a good deal of stock. Some was used for mural sized background, some folded into projected slideshows and movies and some used in collateral material such as brochures and flyers. Those of us who produce work for magazines know that any image we submit may end up as postage stamp sized, or on the other hand, it may be the cover. Then you have the art director who loves to crop . . . just part of the reason for needing big, good files. -- Regards, Sonny http://sonc.com/look/ Natchitoches, Louisiana USA