Archived posting to the Leica Users Group, 2012/12/03
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Geoff is spot on with his Polaroid analogy; even if that and Kodak are mass-market sagas. Business rules, as such, cross industries, products and audiences. Leica has a target audience, niche and cachet, which makes it something of an outlier in the pretty much fungible world of photography these days. Leicas are objects of desire, not need, for most. Even us. Maybe the company should be compared to the makers and purveyors of luxury products, be they fine watches, exotic cars or other items of high cost and limited availability. The whole equation, wherever a company is on whatever band of the spectrum or whatever it produces, is delivering value for its target audience. Please your audience with your products, create more desire for your products and make sure your operating costs are under control relative to income/sales. Will rely on Geoff or Jayanand to correct me if I got it wrong. Greg Rubenstein