Archived posting to the Leica Users Group, 2011/04/03

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Subject: [Leica] Leica S2
From: richard at (Richard Man)
Date: Sun, 3 Apr 2011 11:37:11 -0700
References: <> <> <037601cbf202$8fb596d0$af20c470$> <> <03a301cbf227$91e80760$b5b81620$>

Yes, I think it's different with the S2. The S2 main competitors are

- people who are interested in the Nikon and Canon top end. The ones that
cost $8000 for the bodies, not $1000.

- medium format commercial shooters.Prior to the S2, they had the choice of
Hasselblad H system and the Phase One Mamiya-derived system. Neither of them
really has a stranglehold like Hassy V or Bronica did. Now, they have the
additional choice of the S2... and still nothing else. The Pentax 645D is
elling way above their expectations but they don't have the lens (it turns
out that the performance of the older 645 lens are hit or miss with the D

This is a market different from the traditional R8/R9. That market is dead.
There's no way anyone can really compete effectively against Nicanon. Look
at Sony's A900/A850 sales: full frame for under $3K and they are not going

We do know one fact: we don't know how many S2 bodies and lens they are
making, but we do know that they are selling like hotcakes.

// richard <>
// icc blog: <>
// photo blog: <>
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