Archived posting to the Leica Users Group, 2007/11/24

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Subject: [Leica] Cocreate Software for Leicas in Solms
From: mark at rabinergroup.com (Mark Rabiner)
Date: Sat Nov 24 10:00:38 2007
 
> Now this sentence is pure genius......
> 
> "Leica has a history as both a player of perception and a developer of
> instruments for visual experiences."
> 
> THAT ought to be a marketing campaign slogan.......
> 
> 
> Frank Filippone
> red735i@earthlink.net
> 
> 
> 
Maybe they're talking about the "Leica Glow"
You get when you're shooting f1.4 with a f2 lens.
Or lens which should be f2 but the marketing people thought it needed to be
an f 1.4.
So they stick a 1.4 on it. You shoot it at that and you get "Leica glow".

Mark William Rabiner
markrabiner.com
In reply to: Message from red735i at earthlink.net (Frank Filippone) ([Leica] Cocreate Software for Leicas in Solms)