Archived posting to the Leica Users Group, 2005/06/28

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Subject: [Leica] where oh where is the DMR?
From: brad at bradbrad.com (brad daly)
Date: Tue Jun 28 20:26:53 2005
References: <BAY107-F278FD78DA1DCD7991794A8EDE10@phx.gbl> <9b678e050628183121d997ae@mail.gmail.com>

in the photo store in which i worked from 2000-2002, the margin on  
leica products was absolutely zero.  i can't comment on any other  
store.  in the entire time i worked there, i sold 1 leica.  the buyer  
ordered a couple of extra lenses, and they took months to arrive.  i  
can't imagine it was a good buying experience for him--though he was  
always patient with us--and i know it was bad for us simply because  
we were embarrassed that we couldn't get the customer the stuff he  
had ordered.  we stopped keeping leica in stock after that.

for the record, the margin on *any* equipment was extremely low.   
generally the higher priced the equipment, the lower the margin.

also for the record, the store in which i worked was not a canon  
dealer when i worked there.  they stopped carrying canon in the early  
90s because of supply problems and problems getting any attention  
from the canon corporate rep.  just in the past few weeks they've  
started stocking canon digital cameras--20D and rebel XT.  (nikon's  
corporate rep was a great guy.  very accessible to us sales peons on  
his store visits and very considerate of the guys in our management,  
even though we were a very small store and represented a very small  
segment of his sales.)

--brad

On 28 Jun 2005, at 8:31 PM, Don Dory wrote:

> Why do dealers not restock an expensive film based inventory?  Its all
> about inventory turn and profit levels.  $2000 U.S. in a Leica body
> that might sell in six months or 200 1GB cards that will turn in two
> or three months.  Five percent margin on the Leica body versus twenty
> percent on the memory cards makes this a really easy decision for the
> camera store owner.



--
brad daly
brad@bradbrad.com
http://www.bradbrad.com

"I love the Pope, I love seeing him in his Pope-Mobile, his three  
feet of bullet proof plexi-glass.  That's faith in action folks!  You  
know he's got God on his side."
     --Bill Hicks


Replies: Reply from sdp35 at cwazy.co.uk (Craig Zeni) ([Leica] where oh where is the DMR?)
In reply to: Message from leica_korenman at hotmail.com (eric korenman) ([Leica] where oh where is the DMR?)
Message from don.dory at gmail.com (Don Dory) ([Leica] where oh where is the DMR?)