Archived posting to the Leica Users Group, 2005/06/28
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]in the photo store in which i worked from 2000-2002, the margin on
leica products was absolutely zero. i can't comment on any other
store. in the entire time i worked there, i sold 1 leica. the buyer
ordered a couple of extra lenses, and they took months to arrive. i
can't imagine it was a good buying experience for him--though he was
always patient with us--and i know it was bad for us simply because
we were embarrassed that we couldn't get the customer the stuff he
had ordered. we stopped keeping leica in stock after that.
for the record, the margin on *any* equipment was extremely low.
generally the higher priced the equipment, the lower the margin.
also for the record, the store in which i worked was not a canon
dealer when i worked there. they stopped carrying canon in the early
90s because of supply problems and problems getting any attention
from the canon corporate rep. just in the past few weeks they've
started stocking canon digital cameras--20D and rebel XT. (nikon's
corporate rep was a great guy. very accessible to us sales peons on
his store visits and very considerate of the guys in our management,
even though we were a very small store and represented a very small
segment of his sales.)
--brad
On 28 Jun 2005, at 8:31 PM, Don Dory wrote:
> Why do dealers not restock an expensive film based inventory? Its all
> about inventory turn and profit levels. $2000 U.S. in a Leica body
> that might sell in six months or 200 1GB cards that will turn in two
> or three months. Five percent margin on the Leica body versus twenty
> percent on the memory cards makes this a really easy decision for the
> camera store owner.
--
brad daly
brad@bradbrad.com
http://www.bradbrad.com
"I love the Pope, I love seeing him in his Pope-Mobile, his three
feet of bullet proof plexi-glass. That's faith in action folks! You
know he's got God on his side."
--Bill Hicks