Archived posting to the Leica Users Group, 2005/04/01

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Subject: [Leica] Pricing Photos
From: walt at waltjohnson.com (Walt Johnson)
Date: Fri Apr 1 09:33:31 2005

Steve:

Don't ever sell all rights to one of your photographs! NOT NEVER, NOT NOHOW!

Ask the buyers for price range (then double it).  Ad usage for a campaign 
pays much better than editorial markets. Don't sell yourself short and be 
sure to never sell all the rights to one of your photographs.

There are many sources for tracking down  fair usage prices. Grab a copy of 
the Photographers Market from the local Barnes and Noble.

Since you don't have to do  this for a living use that to your advantage. 
Get it in writing. Trust no one. watch you back.  Above all, cover your good 
parts. It's a jungle out there.

Walt