Archived posting to the Leica Users Group, 2004/10/20

[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]

Subject: [Leica] Paraphrase of Hasselblad in today's news... (fwd)
From: daniel.ridings at (Daniel Ridings)
Date: Wed Oct 20 06:17:12 2004

Here's a paraphrase of the article I did yesterday for another list.

---------- Forwarded message ----------
Date: Tue, 19 Oct 2004 14:26:29 +0200 (MEST)
From: Daniel Ridings <>
Subject: Re: [Rollei] Hasselblad in today's news...

A paraphrase, paragraph by paragraph

60 more people are being laid off and the classical Hasselblad is being
phased out

The new danish (typical) management is cutting back activities in
Gothenburg significantly. It's the new strategy after merging Imacon and

30 white-collar and 30 production line people go. Management and
administration is now run from Kopenhagen.

Production of camera parts is out-sourced.

These 60 are over and above the 175 from earlier this year.

In the big new house that was built there will be about 70 left. Product
development (delicate mechanics) and assembly. Most assembly in the future
will require less people since Hasselblad is concentrating on wholly
digital cameras.

The digital part of production is taken care of in Copenhagen. All
electronic components are out sourced to Asia.

According to the new stategy plan the film models of Hasselblad will be
phased out (cf their FAQ my comment). The dramatic collapse of this market
has been accentuated the last few months. Hasselblad is losing money on
every camera sold.

Therefore management is taking action to lower sales. The rebates, up to
20% at the moment, will cease. The price will go up in order to compensate
for the exchange rate losses on the North American market

All taken together this means the time is out for the classic Hasselblad

After merging with Imacon a digital camera has been produced in record
time (Imacon + H1).

The camera is sold for 165.000 SEK (divide by 7.36 to get USD) which is
half as much as the H1 with a separate digital back.

Hasselblad is looking for a profitable position in the segment for digital

The first version of H1D has 22 million px. The product is compared to the
another for professional users, the Canon EOS 1Ds that has 16,7 mp, but
costs half as much (the Canon).

Hasselblad is entering a whole new product cycle. Up until the recent H1
Hasselblad had essential been making and selling the same camera system
since the 60's. The product line of digital models will have to be renewed
as often as every few months.

Ok, it's a rough paraphrase but I got most of the important stuff in. It's
ok to spread it to others as far as I am concerned.


On Tue, 19 Oct 2004, Austin Franklin wrote:

> For those of you who can read Swedish:
> seems that Hasselblad is "phasing" out the V series, laying off 70 more
> people, and will only be developing digital cameras with be
> produced in Asia.
> Austin