Archived posting to the Leica Users Group, 2004/09/26

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Subject: [Leica] Leica donation to students
From: bkhinderks at (Barry Hinderks)
Date: Sun Sep 26 09:29:24 2004
References: <007101c4a3e2$4f746120$>

At 10:21 AM 9/26/04 -0600, Kit M wrote:
<snip> If I were Leica, I'd be looking
>hard at those statistics and trying to find a way to reach the younger set.
>At some point, you're going to run out of 50-ish men to sell to! 
Hey Kit,

The biggest 'bulge' of 50 something men in history is just now making its
way down the line -- the 'baby boomers'. This bulge will occupy most
companies scrutiny for many years to come as they try to figure out how to
make them part with their cash. I suspect Leica (along with many other
manufacturers) are aiming their product mix right at this market -- they
are the ones with the cash. Part of their calculation is that this group
will fund the changeover to target a younger generation later.

Barry H

In reply to: Message from bdcolen at (B. D. Colen) ([Leica] Leica donation to students)
Message from leicagalpal at (Kit McChesney) ([Leica] Leica donation to students)