Archived posting to the Leica Users Group, 2004/08/01
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Don mentioned Kodak market research - or lack of it. Honda has a similiar odd situation. They make the Element, a unique small sorta-SUV. It was designed from the ground up for the college - early 20's market. All the car reviews are pitched to that age crowd - which informs us about the independence of auto magazines...another story...probably at least as true for cameras as cars. Returning to my point: I live in a college town: 20,000 or so of 'em. The majority of Elements I see are driven by the 40 and up set - like me! (I truly lust for one of these puppies. My wife says it's undiginified.) Honda's "market research" didn't seem to pick this up. Honda spent a LOT of money designing this car. But clearly they didn't connect with a major portion of the people who actually are buying it! Probably the marketing department still thinks that digital watches are a good idea. :) Adam