Archived posting to the Leica Users Group, 2004/07/12
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]B. D. Colen wrote : > IF Leica is going to survive longish term, I believe that what they > need > to do is come out with a digital M body of some sort priced within > about > $500 of whatever Epson produces. If they do that, they may be able to > capitalize on the value of the Leica name, and the huge pool of used M, > LTM, and Cosina lenses out there B.D., I don't agree. IF Leica want to survive, I believe they should come out with a totally new digital rangefinder system. New camera and new lenses, both designed for any CCD or CMOS size that will offer the best quality/size ratio. New lenses designed specifically for digital, with all the contacts needed for the camera to know all the information possible from the lens (aperture, focal length, etc...) and a new bayonet mount big enough proportionally. At one point in the future, sooner than later, they will have to do it. Better to do it ASAP. I have a lot of Leica M lenses, and I love them on an M camera for film. But for digital I want the best Leica can offer in lens design FOR DIGITAL, not for film, and a system open to the future and all the possibilities softwares will offer soon, but only for pictures with full exif ! The equivalent of a 35/1,4 for their future Digital M will be a 25/1,4. If they want it to cover also the 35mm format for film camera, it will be much to big. On the other hand, if they want it to cover only their 1,37x sensor, better to redesign everything from the beginning... People will pay for that, and they will switch to it if they see a value for the final quality of their pictures. I don't believe in the "lot of lenses on the market" theory. To survive, Leica need to sell new digital cameras AND new lenses, and not only one camera and one ultra-wide-angle lens to current customers. New customers knows about what a modern digital camera can offer, and they will not buy a system lacking a lot of possibilities because of a lens mount designed in the fifties and based itself on a screw mount standardized in the thirties.... A new Ernst Leitz II should declare: we will do it from scratch and make it a success. ;-) If Leica want to design THE rangefinder of this new century, there is no other option IMO. Now, I don't think they will do all this. But they may design later a new line of digital lenses for the Digital M, covering the 1,37x format only. That will give them more room for ROM contacts inside the current bayonet and make smaller lenses possible. Something like the Nikon DX lenses. At the end, the result may be similar, but it may happen to late... There are rumors of Leica joining the Four Thirds open standard for digital cameras, and other rumors of Leica designing lenses for new digital bodies. I don't believe so much in that, but only time will tell... Lucien