Archived posting to the Leica Users Group, 2004/01/27

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Subject: [Leica] FW: A Message from Kodak Management
From: Tim Atherton <tim@KairosPhoto.com>
Date: Tue, 27 Jan 2004 10:25:15 -0700

FYI - (pinch of salt time?)

A Message from Kodak Management

Dear Photographer,

Because you are a valued partner, I am writing to explain the facts behind
the announcements
<http://kodak.prq0.com/apps/redir.asp?link=XbgdfdfgCJ,ZceaebbchjDA&oid=Udfie
CA&iclitemid=XbfcbfhiCJ&tid=WbffeefCE> Kodak made on January 22nd. I want to
avoid any potential misunderstanding about Kodak's commitment to traditional
film photography as we experienced after a similar meeting last September.

Kodak remains committed to film, photographic paper, and traditional
photography now and in the future. In fact, we will aggressively defend our
leadership positions in film and paper.

True, we will accelerate growth of our digital products and services.
However, our goal is to grow the total photography category for our mutual
benefit.

At the upcoming Photographic Marketing Association meeting in Las Vegas next
month, we will introduce four exciting new consumer films and one-time-use
cameras and four new films and papers for professional photographers and
professional labs. We will introduce a number of new digital products and
services as well. These products, and more like them in our product
roadmaps, underscore our commitment to photography.

In our meeting with investors and the news media, we outlined the fact that
management is already delivering on our digitally-oriented
<http://kodak.prq0.com/apps/redir.asp?link=XbgdfdfgCJ,ZceaebbchjDA&oid=Udfie
CA&iclitemid=XbfcbfhiCJ&tid=WbffeefCE> growth strategy. Our new business
environment requires a much lower cost structure and you will read about
some of the plans we are developing to become more competitive. Our focus
now is to take the operational steps to accelerate success.

Our intent in doing so is to make Kodak a stronger, more capable company. A
company that is better able to meet your needs today and well into the
future.

View
<http://kodak.prq0.com/apps/redir.asp?link=XbgdfdfgCJ,ZceaebbchjDA&oid=Udfie
CA&iclitemid=XbfcbfhiCJ&tid=WbffeefCE> January 22, 2004 Press Release.

Best regards,

Bernard Masson
President
Digital & Film Imaging Systems
Eastman Kodak Company



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