Archived posting to the Leica Users Group, 2003/09/04

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Subject: Re: [Leica] MDs on TV
From: Sonny Carter <>
Date: Thu, 4 Sep 2003 14:23:35 -0500
References: <>

Lac> Most of the clients of MedStar, the biggest medical TV spot producing
Lac> company, are hospitals who want to raise their national profile. They regularly
Lac> delegate their senior staff members and department heads to appear in the canned
Lac> spots. The spots are aired in dozens of communities outside of the local region.
Lac> The publicity is considered worthwhile, else why would they pay big bucks for
Lac> it.

Lac> Not justifying the procedure, just explaining it.

Lac> Larry Z

Yes, pretty much the way it is.  When I was doing CNN reports, it was  a cinch to get a Specialist to talk on something, just call up the Hospital PR department, and tell them what I needed and when I needed it.  If only I could get doctor appointments that easily now!


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   Natchitoches, LA USA

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