Archived posting to the Leica Users Group, 2003/07/25

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Subject: Re: [Leica] Leica USA no longer selling repair parts
From: Dante Stella <dante@umich.edu>
Date: Fri, 25 Jul 2003 16:57:48 -0400 (EDT)

What do you mean loss of revenue?  Leica parts are not exactly cheap.

- ------------
Dante Stella

On Fri, 25 Jul 2003, Jim Laurel wrote:

> Gary,
> I agree with you in that a manufacturer cannot be expected to provide parts
> support indefinately for very old products.  Leica, however, looks very
> proudly to thier illustrious past, and it would seem to make sense to
> continue to support these older cameras.  It is indeed reasonable to me that
> a manufacturer would horde the last supplies of parts for very old products.
> But the recent announcement is not limited to parts for these older cameras.
> We're talking about, for example, a customer purchasing a replacement rewind
> crank for a current M7.  Even for such a simple replacement, we are now
> expected to send the camera back to Leica USA.
>
> It's important to remember that Leica is not alone in this type of policy.
> I called Nikon the other day to obtain a replacement spring (a flimsy
> pressed steel part) for a Nikon SF-200 slide feeder, only to be told that I
> would have to send the whole feeder back to them for estimate and repair.  I
> consider the spring to be user replaceable.  It's just bent and I can easily
> swap it out in about 5 minutes with a simple philips screwdriver.  I don't
> need some level 1 tech at Nikon to look at it and make a more informed
> decision.  The problem is obvious.  As I can't afford to be without the
> feeder right now, I have bent the existing spring into submission and while
> it works, a new spring would be better.  The net for Nikon is an unhappy
> user who bitches about thier film scanner in public forums that are read
> worldwide by prospective customers.  I don't expect Nikon to be responsible
> for any damage I may do to the feeder in the process of any servicing I do
> myself, but I do at least expect them to provide parts.
>
> I think John Brownlow is correct in his comment "win the battle, lose the
> war".  With the exception of the M rangefinder system, Leica has very few
> competitive advantages these days, and the most valuable of these is the
> loyalty of the existing customer base.  Alienating these people is a grave
> mistake that, in the long run, will prove far more damaging to the company
> than the small loss of revenue that results from selling spare parts to
> independent repair people.
>
> --Jim
>
>
> Gary Williams wrote:
> > As both a newbie to Leica (with no Leica baggage) and as a person with
> over
> > 20 years of experience in the business world, I have a slightly different
> > take on this topic.
> >
> > Leica is probably the only company in the world providing active support
> of
> > products that are 25-35-50+ years old.  B.D. a.k.a. "Mr. Sunshine"
> compares
> > the Leica decision about parts sales to individuals to requiring owners of
> > new automobiles to get repair service only at dealerships.  This analogy
> is
> > flawed.  Try taking your classic 356 Porsche or '55 Chevy today to a
> dealer
> > to get it repaired.  Not even B.D.'s charm could pull this off.
> >
> > The real issue here is not some kind of corporate bumbling, or conspiracy
> to
> > squeeze out the independent repair folks, or any other act of malfeasance
> by
> > Leica.  How many years have elapsed since many of these Leica camera parts
> > were last produced?  Is Leica willing to retool production to make more
> > rangefinders for the M3, or shutter assemblies for the SL2?  Or willing to
> > contract a third party to manufacture a limited production run?  In a time
> > and in an industry driven more than ever by "disruptive technologies" (to
> > borrow a phrase) and economic challenges, this is absurd.
> >
> > The simple fact is Leica is running out of many spare parts after all of
> > these years of support.  Leica is in a no win situation with this.
> > Eliminating sales of parts to individuals may not be the result the Leica
> > classic user wants in the short term, however, it's the only decision that
> > makes any sense from a company perspective.  Eliminating sales of
> dwindling
> > parts inventory to individuals insures that Leica has access to any
> > remaining stock so that Leica is in a better position to continue its
> > support of its antique models.
>
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Replies: Reply from "Jim Laurel" <jplaurel@nwlink.com> (Re: [Leica] Leica USA no longer selling repair parts)