Archived posting to the Leica Users Group, 2003/03/06
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Frank-- The script is engraved on the top of the camera, not screened. Same with the MP-XXXXXXX serial number. On the black camera, the script is filled, in white. On the chrome, filled in black. As for the trademark on the script, even thought Leica is divided into three legal entities--Microsystems, Geosystems, and Camera--they share the same brand. I don't know the legal structure of the three companies and if they are connected under a parent corporate umbrella (there are many large corporations that have sub-corporations that are totally independent, but that are coordinated or loosely connected via the main corporate name or body), but Leica has been using the script logo on its lens caps and leather lens cases, and a host of other products, for ages, and the red dot logo carries the script inside the red circle. Companies usually have very strict conventions for the use of their logos and marks, and marketing departments will issue detailed instructions about the use of the logos and scripts. If Leica did not have the right to use the Leica script on its cameras, I doubt they'd risk a copyright infringement suit by putting it on so many of their products. I suspect that the situation is just as explained on the www.leica.com Web site. Three independent global companies sharing the same Leica brand. Kit - -----Original Message----- From: owner-leica-users@mejac.palo-alto.ca.us [mailto:owner-leica-users@mejac.palo-alto.ca.us]On Behalf Of Frank Farmer Sent: Thursday, March 06, 2003 11:14 AM To: LUG; MUG Subject: [Leica] MP and the "Leica" script logo Greetings all, I have two questions - perhaps silly - about the new Leica MP. I noticed that it has the "Leica" script on top instead of putting it ont he front of the camera. Wonderful. However, I seem to remember that Leica Camera no longer held the copyright on the script logo. I think the microscope division had it ana apparantly they are separate legal entities. So, question number one: Did that change? Question number two is in regard to the physical attributes of the scripte. Specifically, is the Leica script actually engraved, a la M3, or is it silkscreened like soem other collector cameras that surfaced not too long ago, a la Flag cameras. Thanks in advance for any information - I'm just curious. Frank - -- To unsubscribe, see http://mejac.palo-alto.ca.us/leica-users/unsub.html - -- To unsubscribe, see http://mejac.palo-alto.ca.us/leica-users/unsub.html