Archived posting to the Leica Users Group, 2003/02/25
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]>Does it occur to anyone else that this whole MP camera is really about the >lesson from "New Coke"? That advertising in itself can create demand >through whipping up emotional desire? And that through a newly reintroduced >old product with a new name can get free advertising which created that >demand. Nicely thought out marketing campaign. >The M6 is not discontinued, it is only "New Coked". >Frank Filippone It make me wonder if the Leica design team had access to the original Coke formula when they brainstormed the MP. Rewinder accessory...who needs or wants one? Don Lawrence - -- To unsubscribe, see http://mejac.palo-alto.ca.us/leica-users/unsub.html