Archived posting to the Leica Users Group, 2003/02/25
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Frank - Do you honestly, in your heart of hearts, give the Leica marketing folks enough credit to think that they would discontinue the M6 with the intention of whipping up demand so that they could reintroduce it in a new "can" and a higher price? I'd like to believe that, but I've never seen any evidence that even hints at the possibility. :-) - -----Original Message----- From: owner-leica-users@mejac.palo-alto.ca.us [mailto:owner-leica-users@mejac.palo-alto.ca.us] On Behalf Of Frank Filippone Sent: Tuesday, February 25, 2003 10:11 AM To: Leica-Users-Group Subject: [Leica] New Coke Does it occur to anyone else that this whole MP camera is really about the lesson from "New Coke"? That advertising in itself can create demand through whipping up emotional desire? And that through a newly reintroduced old product with a new name can get free advertising which created that demand. Nicely thought out marketing campaign. The M6 is not discontinued, it is only "New Coked". Frank Filippone red735i@earthlink.net - -- To unsubscribe, see http://mejac.palo-alto.ca.us/leica-users/unsub.html - -- To unsubscribe, see http://mejac.palo-alto.ca.us/leica-users/unsub.html