Archived posting to the Leica Users Group, 2003/02/23

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Subject: [Leica] Re: Leica brand (WAS: Longevity of Leica products)
From: "Nathan Wajsman (private)" <>
Date: Mon, 24 Feb 2003 06:33:17 +0100
References: <>

Well, the brand recognition varies based on region. I think here in 
Europe, and particularly in places like Switzerland or Germany, Leica is 
a quite recognized brand, also among those who have only a casual 
interest in photography. You see it outside many camera stores in 
Zurich, alongside the big Japanese brands, and there are many places 
where you can pick up an M6/M7 or a pair of Leica binoculars.


Javier Perez wrote:
> Quite so 
> but still, the Leitz name is nowhere near as
> recognized among layfolk today as the Zeiss name.
> Anyone who goes to the planetarium knows about Zeiss!
> Javier
> --- Vick Ko <> wrote:
>>Where I work, Leitz microscopes are all over the
>>Javier Perez wrote:
>>>?Unlike Zeiss, Leitz doesn't have the name
>>>to market to the general public. How many outside
>>>list would buy a pair of Leitz sunglasses! Even if
>>>they were aspherical. Clearly they would have to
>>>become an independent lens mfg. Of course they
>>>wouldn't be able to make EOS lenses but they could
>>>release stuff on PK M42 CY FD and on Nikon for use
>>>with the current F5, Maybe as part of an
>>>interchangeable mount system or using the existing
>>>adaptall. No one could say anything to stop them
>>>these mounts are all on expired patents. Of course
>>>companies never listen to guys like me until it's
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Nathan Wajsman
Herrliberg (ZH), Switzerland

mobile: +41 78 732 1430

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In reply to: Message from Javier Perez <> (Re: [Leica] RE: Longevity of Leica products)