Archived posting to the Leica Users Group, 2002/07/26

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Subject: [Leica] Suppressed Brochures
From: Marc James Small <msmall@infi.net>
Date: Fri, 26 Jul 2002 12:28:02 -0400
References: <3.0.2.32.20020726005131.013dc5a0@roanoke.infi.net>

At 11:19 PM 7/25/02 -0600, Tim Atherton wrote:
>> Original German-language Leicaflex SL-2 Brochure, the suppressed
>> 	Nipple' version, Leitz Brochure 111-102, 9/74, E
>> 	(have four copies)
>> 	  40.00
>
>Now Marc, you often seem to sell things that I have no idea what they do,
>but "suppressed nipple version" were words I never thought I would hear from
>Marc James Small...
>
>Is there a secret underground trade in Leico-erotic literature...?

This has been covered before but, yes, this IS a Leica-porn, in a manner of
speaking.  When Leitz introduced the SL-2, the German-language brochure
included a picture of a classical pianist, shot over her shoulder, and
showing her nipples because of the angle of the picture.  E Leitz simply
translated the brochure into English, printed up a slew, and mailed them
off to the New World, where the Ernst Leitz NY folks were MOST upset and
ordered the entire run destroyed.  Thus, these brochures are now rare and
make an interesting footnote to Leitz' marketing methods of the time.

These brochures, incidentally, come from the collection of the late, and
VERY much lamented Bob Schwalberg.

Marc

msmall@infi.net  FAX:  +276/343-7315
Cha robh bąs fir gun ghrąs fir!

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In reply to: Message from Marc James Small <msmall@infi.net> ([Leica] Items FS 26 JUL 02)