Archived posting to the Leica Users Group, 2002/07/12

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Subject: [Leica] Re: Leica Advertising Hands
From: Cummer <cummer@netvigator.com>
Date: Fri, 12 Jul 2002 19:29:34 +0800
References: <200207112105.OAA12390@mejac.palo-alto.ca.us>

Well, they had to change it.
In December 2001 the full page Leica ad in Pop Photo started with 
headline "For Photographers who believe they should control the 
camera instead of the other way around". The text, under a picture of 
a chrome Leica M6 with a banner announcing "Seize the Moment - $200 
rebate offer" started with "The Leica M6 TTL is refreshingly devoid 
of electronically controlled, automatic functions . . ."
That ad wouldn't do now that the automatic M7 has been released. It 
is interesting they didn't bother to advertise the R series in the 
ad...
Cheers
Howard.
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