Archived posting to the Leica Users Group, 2002/05/23

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Subject: [Leica] Fascination Leica
From: "Art Sala" <artsala@earthlink.net>
Date: Thu, 23 May 2002 08:14:09 -0700

I agree with the comments here on the new Leica "Hands" campaign.  I never
understood how a company could produce such great products and be so
clueless on their ad campaigns, product management (R8 motor, comes to mind)
the atrocious grammar and spelling on their printed material!

Last week I was on the Hasselblad website and requested info on how to
subscribe to "Forum" magazine.  Within two days, a complimentary copy was at
my door with a letter and subscription form (well written magazine, I might
add).  My first thought was, Leica never could have taken such initiative.
Like a clumsy big dog, you just gotta love.  Hopelessly, despite the
foibles, my addiction to Leica has not waned!

Cheers,

Arturo

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