Archived posting to the Leica Users Group, 2002/02/22

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Subject: [Leica] LAS
From: "Oliver Bryk" <oliverbryk@attbi.com>
Date: Fri, 22 Feb 2002 13:02:03 -0800

Judging by an article in The New York Times of 02/19/02 ("Hijacking the
Brain Circuits With a Nickel Slot Machine by Sandra Blakeslee, p.D1) LAS may
well be among the behaviors such as "compulsive gambling, attendance at
sporting events, vulnerability to telephone scams and exuberant investing in
the stock market"....that "rely on brain circuits evolved to help animals
assess rewards important to their survival, like food and sex.......the same
circuits are used by the human brain to assess social rewards as diverse as
investment income and surprise home runs at the bottom of the ninth......the
brain systems that detect and evaluate such rewards generally operate
outside of conscious awareness. In...deciding what is rewarding, humans are
closer to zombies than sentient beings much of the time."
Oliver Bryk




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