Archived posting to the Leica Users Group, 2002/02/14
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Eric opined: But here's the bigger question... Can you express in dollars the gains a newspaper would see in increased circulation if the images aren't just acceptable but instead are worthy of hanging in galleries? Does a magazine or newspaper's circulation really vary with image quality, once a certain level has been reached? Not directly, but indirectly there is a perceived value in a great publication that rubs off on the advertising and is often reflected in the rate card. Does an ad in the NY Times carry more credibility than the same ad in the Post or the National Inquirer, say? And does running puff pieces create credibility? Or boring photos? It is a tough battle where editorial contributions are seen in the accounting department as an expense rather than an asset. donal Donal Philby San Diego - -- To unsubscribe, see http://mejac.palo-alto.ca.us/leica-users/unsub.html