Archived posting to the Leica Users Group, 2001/07/24

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Subject: [Leica] Leica & Panasonic Partnership
From: "JR Geoffrion" <>
Date: Tue, 24 Jul 2001 08:31:05 -0500
References: <>

I thought everyone would love to know about this... - JR

- -----------------------------

Dear Leica friends,

today we would like to inform you about a new partner for
Leica in the field of digital still cameras.

Leica and Matsushita Electric Industrial Co., Ltd. of Osaka,
Japan, better known for its Panasonic brand products,
today announced that the two companies have agreed to
collaborate in the rapidly expanding global market of digital
still cameras (DSCs). The two companies plan to develop
and market new DSCs under both the Panasonic and Leica
brand names. In the design and development process the
two companies will work together by integrating each
other's strong expertise - the world-renowned optical
technology of Leica with the advanced digital AV (audio
video) technology of Panasonic.

Find more information at:

With best regards,
Leica Camera AG
Marketing Communication