Archived posting to the Leica Users Group, 2001/07/18
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]I think Henry was a bit short on his explanation for the standard advertised prices on Leica (MAP).... The real issue is that if you want to be partially reimbursed for your advertising with Leica, and maybe certain deals they offer you, you WILL use the prices that they give to you. Break those prices and the (reimbursement ) walls come tumbling down. It is legal method of creating fair trade pricing ( setting standard SALES rather than ADVERTISED prices), which is of course, against the law. If the store claims they MUST sell at that price because the manufacturer states so, that is a legal lie. They have the right to sell at whatever price they want, with no repercussions. It is the advertising price that Leica and others can control. Frank Filippone red735i@earthlink.net