Archived posting to the Leica Users Group, 2001/07/01
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Pascal wrote: >So, it looks like the Carl Zeiss badge is just a clever marketing tool. I do recall a conversation with someone in the industry about the Yashica T4 and its "Zeiss" optic. His comment was that the company would not badge anything that didn't meet its rigorous quality standards. Since there was no point and shoot zoom that did, they didn't license any. This cuts both ways: if you have a "name" that means something, and you put it on low quality items, pretty soon your name is worthless. "Fisher" in audio gear comes to mind; in the fifties, it meant something. Implied in the designer logo is the quality control of the designer. At this point, how many Zeiss lenses are made by the man Carl Zeiss? (But I still cut the crocodiles off my shirts!) Phil > > On 29-06-2001 17:25 Marc James Small wrote: > > >> Sony's current digital toys have "Zeiss" lenses, but I guess it is only > >> a licence thing. Or would you believe that Davidoff, Lagerfeld etc. are > >> actually making eau de loo? > > > > I believe that these lenses are made by Kyocera. They are not "licensed" > > lenses in the normal sense of the term, as they are subjected to Zeiss QA/QC. > > And this "Carl Zeiss" lens is identical to the one that Canon and Cosina put > on some of their digital toys (according to CDI). Whoever makes it, remains > very unclear :-) > > So, it looks like the Carl Zeiss badge is just a clever marketing tool. > > Pascal > NO ARCHIVE > -- > --------- > Visit my Leica photo pages at http://members.nbci.com/cyberplace > --------- > <<< PGP public key available upon request >>>