Archived posting to the Leica Users Group, 2001/07/01

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Subject: Re: [Leica] The Rumour Mill
From: Phil Stiles <stiles@s-way.com>
Date: Sun, 01 Jul 2001 10:18:34 -0400
References: <B764CF01.384F%cyberdog@attglobal.net>

Pascal wrote:
>So, it looks like the Carl Zeiss badge is just a clever marketing tool.

I do recall a conversation with someone in the industry about the
Yashica T4 and its "Zeiss" optic. His comment was that the company would
not badge anything that didn't meet its rigorous quality standards.
Since there was no point and shoot zoom that did, they didn't license
any. This cuts both ways: if you have a "name" that means something, and
you put it on low quality items, pretty soon your name is worthless.
"Fisher" in audio gear comes to mind; in the fifties, it meant
something. Implied in the designer logo is the quality control of the
designer. At this point, how many Zeiss lenses are made by the man Carl
Zeiss?
	(But I still cut the crocodiles off my shirts!)
	Phil
> 
> On 29-06-2001 17:25 Marc James Small wrote:
> 
> >> Sony's current digital toys have "Zeiss" lenses, but I guess it is only
> >> a licence thing. Or would you believe that Davidoff, Lagerfeld etc. are
> >> actually making eau de loo?
> >
> > I believe that these lenses are made by Kyocera.  They are not "licensed"
> > lenses in the normal sense of the term, as they are subjected to Zeiss QA/QC.
> 
> And this "Carl Zeiss" lens is identical to the one that Canon and Cosina put
> on some of their digital toys (according to CDI). Whoever makes it, remains
> very unclear :-)
> 
> So, it looks like the Carl Zeiss badge is just a clever marketing tool.
> 
> Pascal
> NO ARCHIVE
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