Re: [Leica] Re: Leica Photokina products

["Simon Lamb" <simon@sclamb.com>]

Tom

I couldn't agree more!  There are those who will only accept something new
having to be better than the old model, and then there are those who prefer
digital watches.  Sometimes the world just doesn't make sense ;-)

Simon

Tom Schofield wrote:

> Why do people on these lists look at the 0 Serie release as a deriliction
of
> Leica's stewardship over their capital, breaching a duty to us by
> misdirecting resources from fantastic new designs we dream of?  They go to
> work each day to make a living, and if there is a profit in it, so what?
>
> The info my local dealer passed on from their rep is that Leica had the
dies
> and tooling from the original, and have  two guys making 200 or 300 of
them
> per year, and will produce them as long as they get orders for them.
> Leica's literature says it is fatihful to even the original lens design,
but
> that the coatings are a concession to modern performance!  Hardly a major
> devotion of resources.  Probably more went into marketing it than R&D.
>
> Chrysler loses money on every Viper and GM on every EV-1 (Corvette is
viable
> on its own!), but they are image cars, with a marketing value to the rest
of
> the line -- you can even look at 0 Serie as a marketing expense, because
> they will undoubtly get free media attention out of it!  And what's wrong
> with just having some fun now and then -- give them a break from the
> expectation that every new product has to set new performance standards
for
> the industry!
>
> If there is demand for it whether as collectable or nostalgia or art, why
> can't Leica fill it?
>
> Tom
>
>
>