Archived posting to the Leica Users Group, 2000/09/16
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]LUGers, Tom has a very valid point. If you don't like the reproduction of the Null (0) series, why not ignore it. Nobody is forcing it on anybody. Leica AG is in the business to make money, increase its prestige, etc. No different than Ferrari coming out with special models (although not as frequently as Leica), Märklin comes out with some pretty weird stuff to celebrate weird anniversaries. Nobody is forcing me to add those oddball things to my layout. I just ignore it. Tom, agasin, you made a very good point. Kurt Ann Arbor Tom Schofield wrote: > Why do people on these lists look at the 0 Serie release as a deriliction of > Leica's stewardship over their capital, breaching a duty to us by > misdirecting resources from fantastic new designs we dream of? They go to > work each day to make a living, and if there is a profit in it, so what? > > The info my local dealer passed on from their rep is that Leica had the dies > and tooling from the original, and have two guys making 200 or 300 of them > per year, and will produce them as long as they get orders for them. > Leica's literature says it is fatihful to even the original lens design, but > that the coatings are a concession to modern performance! Hardly a major > devotion of resources. Probably more went into marketing it than R&D. > > Chrysler loses money on every Viper and GM on every EV-1 (Corvette is viable > on its own!), but they are image cars, with a marketing value to the rest of > the line -- you can even look at 0 Serie as a marketing expense, because > they will undoubtly get free media attention out of it! And what's wrong > with just having some fun now and then -- give them a break from the > expectation that every new product has to set new performance standards for > the industry! > > If there is demand for it whether as collectable or nostalgia or art, why > can't Leica fill it? > > Tom