Archived posting to the Leica Users Group, 2000/01/26

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Subject: Vs: [Leica] The World Wide Value of the Leica Name
From: "Raimo Korhonen" <raimo.korhonen@pp2.inet.fi>
Date: Wed, 26 Jan 2000 18:52:16 +0100

The trouble with Porsche name is that few people can spell it right. Leica is much easier, but not trouble-free either.
All the best!
Raimo
photos at http://personal.inet.fi/private/raimo.korhonen

- -----Alkuperäinen viesti-----
Lähettäjä: Dan S <dstate1@hotmail.com>
Vastaanottaja: leica-users@mejac.palo-alto.ca.us <leica-users@mejac.palo-alto.ca.us>
Päivä: 26. tammikuuta 2000 4:33
Aihe: Re: [Leica] The World Wide Value of the Leica Name


>I think the difference between Porche and Leica is that Porche makes a 
>product that is recognized by the majority of the western world as a 
>prestige product.  Therefore the name generates powerful brand identity. The 
>Leica brand is primarily recognized by camera buffs.  While there certainly 
>is tremendous good will attached to the Leica brand within the photographic 
>community, on the outside the name means little or nothing.
>
>Leica's best bet for a fast turnaround is to recapture market share in the 
>camera business.  Price, product and promotion are the only cures.
>
>They have, for the most part, the product.  Now they need the price and 
>promotion to fall into line.  It is becomming harder and harder to be a high 
>margin manufacturer.  Leica needs to move toward higher volume 
>manufacturing/sales.  I believe this is where they are headed, and I am 
>hopeful for their future.
>
>Best Wishes and my thanks also for your informative web site!
>Dan States
>
>
>>
>>OK Bill, I have no idea of the Porche particulars, my point was Porche was
>>making money on sun glasses, so perhaps the Leica name could be used to
>>provide more profit to the company through new Leica products, or licensing
>>of the Leica name.   If my memory is correct, I saw Porche sun glasses at 
>>my
>>local Costco (a discount super department store).
>>
>>The Leica name itself, in my estimation, is quite valuable in and of
>>itself.   I think Solms owes it to the stock holders to take advantage of
>>the Leica mystique in new areas to help get rid of that damn red ink.
>>
>>glad you found the site useful.
>>
>>Stephen
>>
>>Bill Caldwell wrote:
>>
>> > Stephen Gandy wrote:
>> >
>> > SNIP --
>> > If Porche and Nikon can get a part of the multi billion dollar
>> > sunglasses market, why not Leica ?
>> >
>> > SNIP --
>> >
>> > Stephen,
>> >
>
>>
>
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