Archived posting to the Leica Users Group, 2000/01/26
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]The trouble with Porsche name is that few people can spell it right. Leica is much easier, but not trouble-free either. All the best! Raimo photos at http://personal.inet.fi/private/raimo.korhonen - -----Alkuperäinen viesti----- Lähettäjä: Dan S <dstate1@hotmail.com> Vastaanottaja: leica-users@mejac.palo-alto.ca.us <leica-users@mejac.palo-alto.ca.us> Päivä: 26. tammikuuta 2000 4:33 Aihe: Re: [Leica] The World Wide Value of the Leica Name >I think the difference between Porche and Leica is that Porche makes a >product that is recognized by the majority of the western world as a >prestige product. Therefore the name generates powerful brand identity. The >Leica brand is primarily recognized by camera buffs. While there certainly >is tremendous good will attached to the Leica brand within the photographic >community, on the outside the name means little or nothing. > >Leica's best bet for a fast turnaround is to recapture market share in the >camera business. Price, product and promotion are the only cures. > >They have, for the most part, the product. Now they need the price and >promotion to fall into line. It is becomming harder and harder to be a high >margin manufacturer. Leica needs to move toward higher volume >manufacturing/sales. I believe this is where they are headed, and I am >hopeful for their future. > >Best Wishes and my thanks also for your informative web site! >Dan States > > >> >>OK Bill, I have no idea of the Porche particulars, my point was Porche was >>making money on sun glasses, so perhaps the Leica name could be used to >>provide more profit to the company through new Leica products, or licensing >>of the Leica name. If my memory is correct, I saw Porche sun glasses at >>my >>local Costco (a discount super department store). >> >>The Leica name itself, in my estimation, is quite valuable in and of >>itself. I think Solms owes it to the stock holders to take advantage of >>the Leica mystique in new areas to help get rid of that damn red ink. >> >>glad you found the site useful. >> >>Stephen >> >>Bill Caldwell wrote: >> >> > Stephen Gandy wrote: >> > >> > SNIP -- >> > If Porche and Nikon can get a part of the multi billion dollar >> > sunglasses market, why not Leica ? >> > >> > SNIP -- >> > >> > Stephen, >> > > >> > >______________________________________________________ >Get Your Private, Free Email at http://www.hotmail.com >