Archived posting to the Leica Users Group, 2000/01/26

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Subject: Re: [Leica] The World Wide Value of the Leica Name
From: Marc James Small <msmall@roanoke.infi.net>
Date: Wed, 26 Jan 2000 13:17:24 -0500

At 09:59 AM 1/26/2000 +0100, Lucien wrote:
>Like the Rolls-Royce surprise.

Hmm.  A good parallel.  VW had known of the problem with the name for some
years and effectively bartered the firm for a great price as the name
wasn't part of the deal.  BMW got shafted.  And, as frequently happens, the
news media got it precisely backwards!

Marc

msmall@roanoke.infi.net  FAX:  +540/343-7315
Cha robh bas fir gun ghras fir!