Archived posting to the Leica Users Group, 1999/12/15
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]> Based on the current condition of the industry, I'd say they are > re-thinking the "holier than thou" attitude. > > Actually Ted, Mercedes is actually a very fine example. Their sales were in > the crapper in the early 90's because their cars were too damned expensive > and were no better than the Japanese competition...(sounds familiar) > > Their answer was to bring their prices into the realm of sanity and to > re-design their line to be competitive. They proved that German companies > ARE still capable of being world leaders, and are planning to completely > take over the industrialized world in about 10 years..Ha Ha. > > I hope Leica and their new CEO have learned from the successes of other > German marques. They CAN be the best and still be a volume dealer. Volume > on the level of Canon? No, and Mercedes doesn't sell as many cars as GM, > but the make enough to pay the light bills:) Also, the currency market made a more favourable environment for European companies. It is but a dream that Honda Legend was merely $25,000 and Toyota Celsior/Lexus LS400 was $35,000 when introduced. Their prices are at least 50% higher if not more, while European cars are hardly more expensive than they were then.