Archived posting to the Leica Users Group, 1999/11/17
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]That doesn't necessarily indicate anything: It's a common practice in the main order business to have the manufacturers pay co-op money for their space in the catalog, and if they want to buy several color pages, so much the better. My company started doing co-op about 2 years ago, and it's transformed catalog production from being a big expense to a moderate moneymaker, and that cash flow has made it bigger, glossier and on the whole, more appealing. - -- Jeff Segawa Boulder, Colorado www.boulder.net/~4season Mike Johnston wrote: > > I have in front of me a B&H catalog that gives a very handy visual > graphing of camera market share. Nikon gets a whole page; Canon gets a > whole page. The next page is shared by Minolta and Pentax, with Minolta > getting 2/3rds of the page and Pentax 1/3rd. On the fourth page, > Contax/Yashica gets a half page, and Olympus and Leica share the other > half, with Leica getting about 2/3rds as much space as Olympus. > > Earlier, there is page after page after page of point-and-shoots. > > This is the camera market in a nutshell, folks (but only if you count > Leica by dollars, not by numbers). Those folks at B&H ain't stupid. <g> > > --Mike > > P.S. This is only partly tongue-in-cheek.