Archived posting to the Leica Users Group, 1999/11/10
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]I posted my request on the Leica website and got one in less than a week -- no $5 involved at all. Personally I think it's OK for what it is -- an attempt to put "The Leica Mystique" onto the printed page for those who may not have a clue at all. Still, it's not the thing I would think camera dealers are going to leave stacked around for anybody to pick up. These things must cost a fortune to print. Surely they are in somewhat limited supply. It's a tough thing -- to explain subtlties to those who are accustomed to judging products on the basis of features. How to explain the almost zen-like advantages of rangefinder focusing and viewfinder framing to the EOS generation. Not an easy sell I would think. This brochure seems to be an attempt at that. How successful only the sales figures will tell. FWIW, I'm having a hard time envisioning a better approach. Maybe interviewing journalists and other Leica users and have them explain why they choose Leica. That approach would probably appeal to me more but I'm no marketing expert. I'm not going to second guess the pros . . . Bob (it sure is a pretty brochure) McEowen In a message dated 11/10/99 7:17:06 AM, Jonathan.Lee@hrcc.on.ca writes: >I emailed a request for the M brochure and Kindermann emails me back saying > >that they want $5 for it!!! The fact that they are charging for it says > >that it is definitely not a marketing venture but some self congratulatory > >vision that is directed primarily at current Leica owners and collectors.